Built from inside golf retail
Golf merchandise planning deserves its own software.
Built from firsthand experience
MERCHED started with a problem I kept seeing in golf retail.
While working across golf retail, merchandising, and the apparel side of the industry, I saw how much of merchandise planning still happens manually — pulling reports, working through spreadsheets, reviewing past performance, building budgets, and relying on knowledge that often lives in the merchandiser's head.
The more I worked around the process, the more obvious the opportunity became: golf shops needed a planning tool built specifically around the way they operate.
That idea became MERCHED.
Nora Purtell
Founder, MERCHEDBackground in golf retail, merchandise planning, apparel, and business analytics.Built around the merchandiser
The expertise stays with you.
The best golf shops aren't built from an algorithm. They're built by merchandisers who understand their members, their customers, their brands, and their business.
MERCHED is designed to support that judgment — bringing the information behind the buying process together, identifying opportunities in the data, and creating a starting point that the merchandiser can review and adjust.
You make the decisions. MERCHED helps you get there faster.
Why MERCHED
Golf retail has evolved.
The planning tools should too.
Golf shops have become sophisticated retail businesses. The software supporting merchandise planning hasn't kept pace.
MERCHED is being built specifically for golf — around the way golf shops buy, plan, review, and prepare for each season.
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